diversity, equity & inclusion
creative director, brand manager, marketing strategist & project manager
In the Spring of 2022, Lone Star College officially expanded the Office of Diversity, Equity and Inclusion to have representation on each campus. In collaboration with the Diversity, Equity and Inclusion (DEI) manager on the Lone Star College-Montgomery campus, and the department’s graphic designer, the Maverick Diversity, Equity & Inclusion brand was created.
the brand
Working with the DEI manager, the campus President, and our department graphic designer, we created a unique and easily recognizable Montgomery campus brand for internal communications. Creative direction focused on weaving our LSC brand with our campus identity.
Our campus mascot is a maverick horse. We incorporated our Maverick Emblem to represent our campus and used the LSC system brand font, Futura, and LSC brand colors, to show unity within the system.
the campaign
The marketing strategy focused on internal communication channels and on-campus digital and print displays. At this stage of execution, I was more hands-on with design, alongside the department designer, and created the email layout and implementation.
the web
Web pages with branded-friendly URLs were created to support the communication delivered monthly by the department. Driving the creative direction of visuals for the web the brand was represented on each page.
