2021 virtual
commencement
creative director, brand manager & project manager
In May of 2021, the COVID-19 pandemic still interrupted normal activities and celebrations. Our team in collaboration with the graduation team for Lone Star College-Montgomery crafted a virtual commencement to premiere on YouTube. The goal was to create a celebratory moment for our 2021 graduates encompassing the same excitement, pride, and joy that graduates and attendees feel when attending a traditional commencement ceremony.
planning stages
storyboard
A snapshot of our graduation team’s storyboard that our department used to guide the flow of the video.
shoot location
Working with our campus photographer/videographer we narrowed down our locations.
music selection
I used StoryBlocks audio subscription to find our music for the video. The main theme music set the celebratory and happy tone that allowed the feelings and emotions of an in-person ceremony.
student speaker search promotion
To find a student speaker we kicked off an internal marketing campaign to encourage graduating students to apply. The campaign ran for four weeks and was placed on all internal communication channels and had a supporting targeted email campaign.
graphic elements
